JOJO RABBIT Campaign Case Study
When JOJO RABBIT Came Across The Desk, It Asked The Simple Marketing Question: “How Do You Get People To See A Film Where The Main Character Is A Ten Year Boy... ...Whose Imaginary Best Friend Is Hitler... ...And It’s A Comedy?”
Easy Right?
The Answer Was To Create A Campaign That Walked The Same Tightrope That The Film Did.
Irreverent, Fearless, and Full of Heart.